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Flicking Christmas parcels onto the Jenoptik building

Interactive Christmas projection "DECK THE WALLS" from December 18 to January 2, daily from 4 p.m. allows the public to become active and decorate the Jenoptik building for Christmas.

Using a smartphone to digitally flick presents onto the Jenoptik high-rise

Jenoptik once again combines the themes of light, innovation, modern forms of presentation and art in a new kind of interaction.

Over the holidays, the Jenoptik façade once again invites visitors to become active themselves with an interactive installation. With the "DECK THE WALLS" installation, the building façade – visible from Ernst-Abbe-Platz, the campus in the city center – can be decorated for Christmas using your own smartphone.

It's that simple:

  • Visit the German website and
  • flick the gift packages onto the Jenoptik roof terrace (Angry Birds style).
  • If the attempt is successful, the presents tumble down digitally on the real façade of the building.

You can watch live on Ernst-Abbe-Platz as the gift falls into the building. Alternatively, a snowball can be selected to shake up the pile of presents. The interactive installation offers fun for the whole family – on a Christmas stroll or after a shopping trip. Of course, you can also "flick" from the couch.

The projection of presents on the building façade runs daily from 16:00 to 22:00. Around the turn of the year from December 28, the focus is no longer on presents, but on small lucky charms for the new year. The installation runs until January 2, 2024.

"DECK THE WALLS" is much more than just a video installation, as it combines a smartphone game and live projection. Anyone can easily and directly participate in the projection and thus become part of the Christmas artwork.

Jenoptik's partner for the current project on the façade is the Munich-based creative studio WE ARE VIDEO. They had already designed a façade interaction for the 2022 Night of Science in Jena. WE ARE VIDEO is a company run by Raphael Kurig and Christian Gasteiger, who have made a name for themselves in recent years with interactive light and video art.

Jenoptik combines its long-standing commitment to art with modern digital forms of presentation according to the motto "More Light". The permanently installed video mapping system, which can be used to project large-format images onto the Ernst Abbe building, has been in operation since 2021. With various installations, the projections also become interactive and involve visitors. Just a few days ago, the current interactive installation on the high-rise building, "Dance the Light", came to an end.

In addition to the various artists, we would also like to thank our partners who are committed to and support the further development of our commitment to art, such as JenaKultur and the Laser Event Company for supporting the video mapping system.



Point of contact Katrin Lauterbach - Head of Corporate Communications and Marketing Jenoptik

Katrin Lauterbach

Corporate Communications and Marketing

+49 3641 65-4455

+49 3641 65-2484

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